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Cottonelle T.P.S.A

 
 

! Toilet Paper Service Announcement !

 

Over 80% of people aren’t satisfied with the clean from their toilet paper. That means 80% of people are walking around with dirty, itchy, chafe-y butts—and if that’s not a public health crisis, I don’t know what is. So we launched a TPSA urging people to exercise their right to a better wipe with Cottonelle.

 
 

Regimen :15

 

IG Stories

 

1-608-RIPPLES

 

Here are some spots that didn’t survive neuro-testing and never made it to air. RIP.
(the password may or may not be a 4-letter acronym connected to our campaign. all caps btw.)