! Toilet Paper Service Announcement !
Over 80% of people aren’t satisfied with the clean from their toilet paper. That means 80% of people are walking around with dirty, itchy, chafe-y butts—and if that’s not a public health crisis, I don’t know what is. So we launched a TPSA urging people to exercise their right to a better wipe with Cottonelle.
Regimen :15
IG Stories
1-608-RIPPLES
Here are some spots that didn’t survive neuro-testing and never made it to air. RIP.
(the password may or may not be a 4-letter acronym connected to our campaign. all caps btw.)